With 20 years of experience in the luxury African travel industry I offer strategic support across all areas of marketing—whether you need to refine your existing approach, manage ongoing communications, or develop a new brand identity and digital presence. My focus is on delivering clear, results-driven messaging that tells your story effectively and strengthens your market position.

Marketing & brand

Identity and Strategy

Online

Website development and project management

communications

Copy writing and design: newsletters, social media, brochures, adverts, presentations, and press releases

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I’m no spring chicken. Over the years, I’ve worked with a range of brands, starting out by crafting journeys and growing into roles in product development, brand direction, and marketing management.

Through strategic storytelling and impactful design, I aim to inspire people to connect with Africa's cultural and wild spaces while championing conservation and responsible travel practices.

Thought partner and implementor

I strongly believe there is a huge amount of growth potential for honest and unique voices in the world. Many existing communication and marketing styles need to be updated to connect with a much more diverse segment. Human beings are unique and this needs to be celebrated.

Design is everything and is what makes people feel comfortable and at ease, while at the same time conveying the overall belief and vision of the brand. People and spaces that we interact with can do this. Embracing a much broader sense of place is vital, we must have context in the ever-changing and developing world we live in.

2. Brand beliefs

Redevelopment of your core beliefs, which is your brand, is something I offer. A clear belief system allows you and your people to understand and work towards what your company is all about.

The world is changing and ways of interacting are embracing a new paradigm. Ego gets left at the door and collaborative working styles need to be brought into practise to get the best results.

3. Channels

We connect with our clients via website, newsletter, word of mouth and social media, and (hopefully) this hooks them in to start a person-to-person relationship with us.

I believe that writing for online via the above channels should be evocative, succinct, and factual. The amount of content being generated is relentless and one has just seconds to grab someone’s attention.